One of the most common questions we get is “Will the plugin send traffic away from my site?” The answer is: “Not unless you want it to”
This question highlights the fact that sites of all sizes are highly focused on retaining their visitors for as long as possible. It makes sense, the more visitors you have, the more cash you generate each month, and the more influence you will have over your ever-increasing horde of twitter followers. This is the main benefit of having a related content plugin for your site, to keep your visitors on your site.
So, why on earth would you want to use the nrelate plugin to send visitors off of your site? I recently had a short email discussion about this with Sean Ryan, owner of www.batteryinyourleg.com (batteryinyourleg.com is a great site featuring reviews and news about up and coming bands). He likes to share content because he feels “that the blogging community really is a community and it is important to support that community via linkbacks, posts, etc. Traffic Should be shared, not hoarded.”
Here are three reasons you might want to try sharing content from your blogroll:
1. You own the other sites being linked to
This one is a pretty easy sell. If you have three different websites that talk about overlapping subjects, you can send visitors between your sites, and hopefully increase your uniques across your network.
2. You like sharing with friends
(And hopefully they like sharing back!) If you and a group of like-minded content publishers all decide to install the plugin, you can set it to share content between your sites. This is a great way to get visitors traveling between sites. This type of thing is prebuilt into many blogging networks, why not use the plugin to make your own?
3. You want to give your readers more
No one can cover every viewpoint and every topic, so for sites that you see as complementary to yours, you can help turn your visitors on to new content that they may not have discovered otherwise. This should keep people coming back to your site, because they will see it as a great place to get a wide array of content around a particular subject. More and more sites are including aggregated and syndicated content, The Huffington Post, for example, has seemingly mastered the mix of original with syndicated content. Love them or hate them, you can’t argue that their traffic indicates they are doing something right!
HOW TO SHARE YOUR BLOGROLL WITH NRELATE
Obviously, you will need to install the nrelate plugin first, that can easily be done by clicking here.
- You can share any Blogroll category(s) you want. If you don’t want to share your entire Blogroll just create a new category at LINKS > LINK CATEGORIES
- Add sites to this category: LINKS > LINKS
- At the nRelate settings page check off the Blogroll categories you want to share.
Save your settings! That’s it!