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	<title>nrelate Blog</title>
	<atom:link href="http://nrelate.com/theblog/feed/" rel="self" type="application/rss+xml" />
	<link>http://nrelate.com/theblog</link>
	<description>the nrelate blog</description>
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		<item>
		<title>Centering nRelate</title>
		<link>http://nrelate.com/theblog/2012/05/02/centering-nrelate/</link>
		<comments>http://nrelate.com/theblog/2012/05/02/centering-nrelate/#comments</comments>
		<pubDate>Wed, 02 May 2012 14:29:25 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[nRelate Plugin]]></category>
		<category><![CDATA[Tips and Tricks]]></category>

		<guid isPermaLink="false">http://nrelate.com/theblog/?p=3563</guid>
		<description><![CDATA[When you normally center a div with CSS, it&#8217;s pretty simple since you probably know the width of the div.  This becomes a bit more difficult with nRelate since we have so many different styles on different sites, which makes it impossible to determine the width. The best way to center nRelate is to increase [...]]]></description>
			<content:encoded><![CDATA[<p>When you normally center a div with CSS, it&#8217;s pretty simple since you probably know the width of the div.  This becomes a bit more difficult with nRelate since we have so many different styles on different sites, which makes it impossible to determine the width.</p>
<p>The best way to center nRelate is to increase the LEFT MARGIN.  Add this code to your themes STYLE.CSS file.  You will probably need to change the <strong>10px</strong> to whatever works for your theme.</p>
<p><strong>CENTER NRELATE INCLUDING TITLE</strong></p>
<pre>.nrelate {</pre>
<pre>margin-left: 10px !important;</pre>
<pre>}</pre>
<p><strong>CENTER NRELATE (NO TITLE)</strong></p>
<div>
<div>
<div>
<div>
<pre>.nrelate .nr_inner {</pre>
<pre>margin-left: 10px !important;</pre>
<pre>}</pre>
</div>
<div><strong>TARGETING A SPECIFIC NRELATE PLUGIN</strong></div>
<div>If you have multiple nRelate plugins running on your site, you may want to only center one of them.  To do that, replace <strong>.nrelate</strong> with one of these:</div>
<pre>.nrelate_related</pre>
<pre>.nrelate_popular</pre>
<pre>.nrelate_flyout</pre>
<pre></pre>
<pre></pre>
<pre></pre>
<pre></pre>
</div>
</div>
</div>
]]></content:encoded>
			<wfw:commentRss>http://nrelate.com/theblog/2012/05/02/centering-nrelate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Show Flyout on Pages</title>
		<link>http://nrelate.com/theblog/2012/04/21/show-flyout-on-pages/</link>
		<comments>http://nrelate.com/theblog/2012/04/21/show-flyout-on-pages/#comments</comments>
		<pubDate>Sun, 22 Apr 2012 02:55:33 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Flyout]]></category>
		<category><![CDATA[nRelate Plugin]]></category>

		<guid isPermaLink="false">http://nrelate.com/theblog/?p=3549</guid>
		<description><![CDATA[The Flyout plugin is preset to only show on Single Posts.  If you want it to show up on other Posts or Pages you would use the following two filters to change the display: nrelate_flyout_is_loading nrelate_flyout_should_inject Let&#8217;s look at two examples.  The following code should be placed in your theme&#8217;s FUNCTIONS.PHP file: &#160; Show on [...]]]></description>
			<content:encoded><![CDATA[<p>The Flyout plugin is preset to only show on Single Posts.  If you want it to show up on other Posts or Pages you would use the following two filters to change the display:</p>
<ul>
<li>nrelate_flyout_is_loading</li>
<li>nrelate_flyout_should_inject</li>
</ul>
<div>Let&#8217;s look at two examples.  The following code should be placed in your theme&#8217;s FUNCTIONS.PHP file:</div>
<p>&nbsp;</p>
<p>Show on WordPress PAGES and SINGLE POSTS:</p>
<pre>function show_nrelate_flyout_custom($load_nrelate) {
 if ( is_single() || is_page() ) {
 $load_nrelate = true;
 }
 return $load_nrelate;
 }
 add_filter('nrelate_flyout_is_loading', 'show_nrelate_flyout_custom');
 add_filter('nrelate_flyout_should_inject', 'show_nrelate_flyout_custom');</pre>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Show on a CUSTOM POST TYPE (&#8220;Events&#8221;) and SINGLE POSTS</p>
<pre>function show_nrelate_flyout_custom($load_nrelate) {
 if ( is_single() || 'events' == get_post_type() ) {
 $load_nrelate = true;
 }
 return $load_nrelate;
 }
 add_filter('nrelate_flyout_is_loading', 'show_nrelate_flyout_custom');
 add_filter('nrelate_flyout_should_inject', 'show_nrelate_flyout_custom');</pre>
<pre></pre>
<pre></pre>
<pre></pre>
<pre></pre>
<pre></pre>
<pre></pre>
<pre></pre>
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		</item>
		<item>
		<title>Blogger: Changing nRelate CSS</title>
		<link>http://nrelate.com/theblog/2012/04/12/blogger-changing-nrelate-css/</link>
		<comments>http://nrelate.com/theblog/2012/04/12/blogger-changing-nrelate-css/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 20:14:11 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Blogger]]></category>

		<guid isPermaLink="false">http://nrelate.com/theblog/?p=3538</guid>
		<description><![CDATA[All nRelate products are designed so you can totally change the style by just changing the CSS.  Follow these steps if you are using nRelate with Blogger: Log in to your blogger dashboard Go to Layout Find the nRelate widget, and click on the widget&#8217;s &#8220;Edit&#8221; link. A pop-up will appear and you can update [...]]]></description>
			<content:encoded><![CDATA[<p>All nRelate products are designed so you can totally change the style by just changing the CSS.  Follow these steps if you are using nRelate with Blogger:</p>
<ol>
<li>Log in to your blogger dashboard</li>
<li>Go to Layout</li>
<li>Find the nRelate widget, and click on the widget&#8217;s &#8220;Edit&#8221; link. A pop-up will appear and you can update the Content textarea to setup your customizations.</li>
</ol>
<p>For example:  To increase the font size for the Related box title, and change the text to black, the code is:</p>
<pre>&lt;div id='nrelate_related_backup_placeholder'/&gt;&lt;/div&gt;
&lt;style type="text/css"&gt;
.nr_title { font-size:20px !important;}
.nr_text { color:#000 !important;}
&lt;/style&gt;</pre>
]]></content:encoded>
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		</item>
		<item>
		<title>Thesis</title>
		<link>http://nrelate.com/theblog/theme-compatibility/thesis/</link>
		<comments>http://nrelate.com/theblog/theme-compatibility/thesis/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 02:41:53 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<guid isPermaLink="false">http://nrelate.com/theblog/?page_id=3527</guid>
		<description><![CDATA[Thesis Home Page The Thesis homepage uses some custom loops to generate posts and teasers.  To fine-tune where nRelate displays you need to manually insert nRelate using Thesis hooks. Open your custom_functions.php file in the Thesis/custom folder. Add this function to the bottom of the file: function nrelate_thesis(){ if (function_exists('nrelate_related')) nrelate_related(); } Now you need [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Thesis Home Page</strong></p>
<p>The Thesis homepage uses some custom loops to generate posts and teasers.  To fine-tune where nRelate displays you need to manually insert nRelate using <a href="http://diythemes.com/thesis/rtfm/customizing-with-hooks/">Thesis hooks</a>.</p>
<ol>
<li>Open your custom_functions.php file in the Thesis/custom folder.</li>
<li>Add this function to the bottom of the file:
<div class="codecolorer-container text default" style="overflow:auto;white-space:nowrap;border:1px solid #9F9F9F;width:435px;"><div class="text codecolorer" style="padding:5px;font:normal 12px/1.4em Monaco, Lucida Console, monospace;white-space:nowrap">function nrelate_thesis(){<br />
if (function_exists('nrelate_related')) nrelate_related();<br />
}</div></div>
</li>
<li>Now you need to add nRelate to the proper hook.  You can see a list of all <a href="http://diythemes.com/thesis/rtfm/hooks/">Thesis hooks</a> here.  For example to show nRelate after each post you would add: <strong>add_action(&#8216;thesis_hook_post_box_bottom&#8217;,'nrelate_thesis&#8217;);</strong>   So the full code would look like this:
<div class="codecolorer-container text default" style="overflow:auto;white-space:nowrap;border:1px solid #9F9F9F;width:435px;"><div class="text codecolorer" style="padding:5px;font:normal 12px/1.4em Monaco, Lucida Console, monospace;white-space:nowrap">function nrelate_thesis(){<br />
if (function_exists('nrelate_related')) nrelate_related();<br />
}<br />
add_action('thesis_hook_post_box_bottom','nrelate_thesis');</div></div>
</li>
<li>Here are some other Thesis hook examples:<br />
<strong>Under each Post:</strong> add_action(&#8216;thesis_hook_post_box_bottom&#8217;,'nrelate_thesis&#8217;);<br />
<strong>Above each Post:</strong> add_action(&#8216;thesis_hook_post_box_top&#8217;,'nrelate_thesis&#8217;);<br />
<strong>Under each Teaser:</strong> add_action(&#8216;thesis_hook_after_teaser&#8217;,'nrelate_thesis&#8217;);<br />
<strong>Before each Teaser:</strong> add_action(&#8216;thesis_hook_before_teaser&#8217;,'nrelate_thesis&#8217;);</li>
</ol>
<div><strong>Once you&#8217;ve completed the steps above, you now have to change some settings in your WordPress Admin:</strong></div>
<ol start="5">
<li>Scroll down the the LAYOUT SETTINGS area.</li>
<li>Under &#8220;<strong>Which pages should display related content?</strong>&#8220;, check all the boxes where you want nrelate to display.  Just because you manually placed the nRelate code, doesn&#8217;t mean nRelate will show up.  For the home page check &#8220;Front Page&#8221; and/or &#8220;Home Page&#8221;.  For single posts, check off &#8220;Single Posts&#8221;.  By checking the appropriate box you can focus nRelate on the pages you want.</li>
<li>Also under LAYOUT SETTINGS, make sure both &#8220;<strong>Automatic</strong>&#8221; layout settings (&#8220;Top of post&#8221; and &#8220;Bottom of post&#8221; ) are UNchecked. These are not needed since you are manually adding the nRelate code.</li>
<li>Press SAVE CHANGES, and that&#8217;s it!</li>
</ol>
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		</item>
		<item>
		<title>Creating new styles for nRelate</title>
		<link>http://nrelate.com/theblog/2012/03/16/creating-new-styles-for-nrelate/</link>
		<comments>http://nrelate.com/theblog/2012/03/16/creating-new-styles-for-nrelate/#comments</comments>
		<pubDate>Fri, 16 Mar 2012 20:09:25 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[News and Updates]]></category>

		<guid isPermaLink="false">http://nrelate.com/theblog/?p=3513</guid>
		<description><![CDATA[One of the awesome features of the nRelate plugins are the Style Galleries.   With just a click of your mouse you can easily change the look of nRelate. We&#8217;re always looking for new styles, so if you are a designer and want to submit some new ones, read on: 1) Get Your Idea Ready: [...]]]></description>
			<content:encoded><![CDATA[<p>One of the awesome features of the nRelate plugins are the Style Galleries.   With just a click of your mouse you can easily change the look of nRelate.</p>
<p>We&#8217;re always looking for new styles, so if you are a designer and want to submit some new ones, read on:</p>
<p><strong>1) Get Your Idea Ready:</strong></p>
<p><a href="http://nrelate.com/install-products/">Install the latest version of our plug-in</a> and give it a test drive! Then take some time and create the best layout you can imagine by modifying our CSS. We cater to a large and diverse community of publishers, so creativity and versatility is your key to getting a design accepted.</p>
<p><strong>2) Create your new style and publish on a public site:</strong></p>
<p>It needs to be public, so we can see it.</p>
<p><strong>3) Submit Your Design to nRelate.</strong></p>
<p><strong>Email Your Submissions to:  support@nrelate.com</strong> Please make sure you include your name, the URL of the website that is using your custom CSS, and the custom CSS itself in an attachment.  The only thing you should need to submit is a CSS file, and appropriate images.</p>
<p><strong>4) If we select your design:</strong></p>
<p>For EACH design selected:</p>
<ul>
<li>Your design will be integrated into our plug-in with full credit.</li>
<li>We will feature your website on the <a href="http://www.nrelate.com/theblog">nRelate blog</a>.</li>
<li>You will be the envy of your peers.</li>
<li>You will have our undying appreciation.</li>
</ul>
<p><strong>TECHNICAL SPECS</strong></p>
<ul>
<li>Don&#8217;t worry about IE6</li>
<li>Feel free to use one of our current stylesheets as a guide.  Links to all of them can be found in our plugins Style Gallery.</li>
<li>We have lots of options, so remember to test with all of them (ie Do not display title, Do not display excerpt, etc).</li>
<li>Consider all thumbnail sizes.</li>
<li>Our plugin is packed with CSS classes, so <a href="http://nrelate.com/theblog/2011/04/20/nrelate-styling-guide/">check out our style guide</a>.</li>
</ul>
<p>Check out some current designs for inspiration:<strong><br />
</strong></p>
<p style="text-align: center;"><strong><img class="aligncenter" title="bty" src="http://nrelate.com/wp-content/uploads/2011/04/bty.png" alt="" width="380" height="144" /></strong></p>
<p style="text-align: center;"><strong><img class="aligncenter" title="huf" src="http://nrelate.com/wp-content/uploads/2011/04/huf.png" alt="" width="380" height="144" /></strong></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-1107" title="tre" src="http://nrelate.com/wp-content/uploads/2011/04/tre.png" alt="" width="380" height="144" /></p>
<p>&nbsp;</p>
<p><strong><br />
</strong></p>
<p><strong>Have a question?</strong></p>
<p>Email us anytime at<strong> support@nrelate.com</strong> Thanks again for your interest in our plug-in and we eagerly look forward to seeing your work!</p>
<p><strong>LEGAL TERMS AND CONDITION</strong></p>
<p>SUBMISSION REQUIREMENTS. You may submit as many entries for consideration (the “Submission”). Each Submission may include (i) a CSS file (ii) and background images (collectively, the “Submission Materials”). The Submissions must be the original work of the Participant and must not contain any obscene or pornographic material. Submissions containing prohibited or inappropriate content as determined by nRelate, in their sole discretion, to be inappropriate will be disqualified. By making a Submission, the Participant hereby grants to nRelate and their agents the right to publish and use the Submission in any way in connection with nRelate,  in any and all media and products.  Occasionally, due to technical requirements, the Submission may need to be adapted, edited, modified or compressed, however nRelate will do everything in its power to maintain the integrity of the Submission. Submissions that do not include all required information and adhere to the foregoing and following requirements may be considered void and not considered.</p>
<p>DESIGN TERMS OF SUBMISSION. By making a Submission, the Participant agrees to the terms and conditions specified on this Website. As a condition to submit a design, each Participant represents and warrants that the Participant owns all right, title and interest in and to the Submission including the CSS and Images contained in the Submission.</p>
<div><strong><br />
</strong></div>
<div><strong><br />
</strong></div>
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		</item>
		<item>
		<title>Translating nRelate into your language</title>
		<link>http://nrelate.com/theblog/2012/03/12/translating-nrelate-into-your-language/</link>
		<comments>http://nrelate.com/theblog/2012/03/12/translating-nrelate-into-your-language/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 18:24:15 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[nRelate Plugin]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://nrelate.com/theblog/?p=3508</guid>
		<description><![CDATA[All nRelate WordPress plugins are ready for translating/localizing, and we&#8217;re looking to our community to help.  If you would like to translate an nRelate plugin into your language, here&#8217;s some information to get you started: Tutorials: Translating WordPress (official codex page) Translating WordPress Plugins and Themes. .Pot and .mo Files: All nRelate .Pot and .mo [...]]]></description>
			<content:encoded><![CDATA[<p>All nRelate WordPress plugins are ready for translating/localizing, and we&#8217;re looking to our community to help.  If you would like to translate an nRelate plugin into your language, here&#8217;s some information to get you started:</p>
<h3><strong>Tutorials:</strong></h3>
<ul>
<li><a href="http://codex.wordpress.org/Translating_WordPress">Translating WordPress</a> (official codex page)</li>
<li><a href="http://urbangiraffe.com/articles/translating-wordpress-themes-and-plugins/">Translating WordPress Plugins and Themes.</a></li>
</ul>
<h3><strong>.Pot and .mo Files:</strong></h3>
<div>All nRelate .Pot and .mo files are packaged with each plugin in the <strong>/languages</strong> directory.</div>
<h3><strong>.po Files:</strong></h3>
<div>Currently, .po files are only available for our Related Content plugin:</div>
<div> <a href="http://plugins.svn.wordpress.org/nrelate-related-content/branches/languages/">http://plugins.svn.wordpress.org/nrelate-related-content/branches/languages/</a></div>
]]></content:encoded>
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		</item>
		<item>
		<title>Using the nRelate Widget</title>
		<link>http://nrelate.com/theblog/2012/03/04/using-the-nrelate-widget/</link>
		<comments>http://nrelate.com/theblog/2012/03/04/using-the-nrelate-widget/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 02:16:21 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[nRelate Plugin]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://nrelate.com/theblog/?p=3382</guid>
		<description><![CDATA[Just like all WordPress widgets, the nRelate widget is simple to use.  Just drag it over to the widget area you want and press SAVE.  Settings for the widget are configured on the standard nRelate settings page. A common question is: How can I have the nRelate widget only show up in my sidebar (or [...]]]></description>
			<content:encoded><![CDATA[<p>Just like all WordPress widgets, the nRelate widget is simple to use.  Just drag it over to the widget area you want and press SAVE.  Settings for the widget are configured on the standard nRelate settings page.</p>
<p>A common question is: <strong>How can I have the nRelate widget only show up in my sidebar (or any widget area) and not under posts?</strong></p>
<ol>
<li>Go to the nRelate settings page.</li>
<li>Scroll down the the LAYOUT SETTINGS area.</li>
<li>Under &#8220;<strong>Which pages should display related content?</strong>&#8220;, check all the boxes where you want nrelate to display.  The widget will only show up on the page(s) you check, this way you can easily target the areas of your website to display nRelate.</li>
<li>Also under LAYOUT SETTINGS, make sure both &#8220;<strong>Automatic</strong>&#8221; layout settings (&#8220;Top of post&#8221; and &#8220;Bottom of post&#8221; ) are UNchecked. Leaving them checked will automatically add nRelate to your posts.</li>
<li>Press SAVE CHANGES, and that&#8217;s it!</li>
</ol>
]]></content:encoded>
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		<item>
		<title>Using Images in Custom Fields with nRelate</title>
		<link>http://nrelate.com/theblog/2012/02/28/using-images-in-custom-fields-with-nrelate/</link>
		<comments>http://nrelate.com/theblog/2012/02/28/using-images-in-custom-fields-with-nrelate/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 17:25:51 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[nRelate Plugin]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[custom fields]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[thumbnails]]></category>

		<guid isPermaLink="false">http://nrelate.com/theblog/?p=3366</guid>
		<description><![CDATA[nRelate uses some specific logic to determine which image to show in our thumbnails.  The first thing we look for is an image set in a custom field.  Here&#8217;s how you can easily tell nRelate which image to use for thumbnails. ADDING IMAGES TO A CUSTOM FIELD: Upload your image. Create a custom field, and [...]]]></description>
			<content:encoded><![CDATA[<p>nRelate uses some <a href="http://nrelate.com/theblog/2011/04/06/how-does-nrelate-choose-which-image-to-show/">specific logic</a> to determine which image to show in our thumbnails.  The first thing we look for is an image set in a custom field.  Here&#8217;s how you can easily tell nRelate which image to use for thumbnails.</p>
<p><strong>ADDING IMAGES TO A CUSTOM FIELD:</strong></p>
<ol>
<li>Upload your image.</li>
<li>Create a custom field, and add the FULL url (including http://)</li>
</ol>
<p>** <a href="http://codex.wordpress.org/Custom_Fields#Usage">Here is a good explanation</a> on how to use custom fields.</p>
<p><strong>WHEN YOUR THEME CREATES THE CUSTOM FIELD:</strong></p>
<p>Sometimes your theme or a plugin creates nice looking fields for your image url. These are standard WordPress custom fields, just prettified.  Here&#8217;s how to find the custom field name:</p>
<ol>
<li>Go to you EDIT POST screen</li>
<li>Click on the SCREEN OPTIONS tab in the upper right.</li>
<li>Check the CUSTOM FIELDS box</li>
<li>Scroll down the page, and you should see your custom fields displayed.</li>
</ol>
<p><a href="http://nrelate.com/theblog/files/2012/02/screenoptions.gif"><img class="alignnone size-full wp-image-3367" title="screenoptions" src="http://nrelate.com/theblog/files/2012/02/screenoptions.gif" alt="" width="293" height="283" /></a></p>
<div><strong>ADDING YOUR IMAGE CUSTOM FIELD TO NRELATE:</strong></div>
<div>
<ol>
<li>Click on the nrelate icon in the WordPress menu to get to the NRELATE DASHBOARD.</li>
<li>Add your custom field name in the CUSTOM FIELD FOR IMAGES box.</li>
<li>Save your changes.</li>
</ol>
<p><a href="http://nrelate.com/theblog/files/2012/02/customfield1.gif"><img class="alignnone size-full wp-image-3371" title="customfield" src="http://nrelate.com/theblog/files/2012/02/customfield1.gif" alt="" width="550" height="108" /></a></p>
<p><strong>IMPORTANT: Changing the data in CUSTOM FIELD FOR IMAGES, and pressing SAVE, will require nRelate to reindex  your website.  It may take up to two hours for your changes to take effect</strong>.</p>
<p>&nbsp;</p>
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		<title>Looking Back at SOPA &#8211; What We Did</title>
		<link>http://nrelate.com/theblog/2012/01/31/looking-back-at-sopa-what-we-did/</link>
		<comments>http://nrelate.com/theblog/2012/01/31/looking-back-at-sopa-what-we-did/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 18:51:50 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://nrelate.com/theblog/?p=3251</guid>
		<description><![CDATA[Two weeks ago, the Stop Online Piracy Act (SOPA) bill garnered an immense amount of media attention as digital protests culminated in the 24-hour blackout of Wikipedia’s English site. Visitors to the site were redirected to a page with a message titled: “Imagine a World Without Free Knowledge” and a link to educate readers more [...]]]></description>
			<content:encoded><![CDATA[<p>Two weeks ago, the Stop Online Piracy Act (<a href="http://en.wikipedia.org/wiki/Stop_Online_Piracy_Act">SOPA</a>) bill garnered an immense amount of media attention as digital protests culminated in the 24-hour blackout of Wikipedia’s English site. Visitors to the site were redirected to a page with a message titled: “Imagine a World Without Free Knowledge” and a link to educate readers more about the bill and its affect on the Internet—including giving courts the power to ban advertising networks that have links to infringing websites.</p>
<p>Much of the buzz—online and otherwise—was full of rumors and innuendo, and proponents of both sides clamored to get their points across in the mainstream media. An <a href="http://www.forbes.com/sites/thesba/2012/01/23/sopa-is-bad-for-small-business/">article</a> posted recently on Forbes.com cites that SOPA is bad for small businesses, while Lamar Smith, the Texas Representative who introduced the bill pushed to set the record straight with a <a href="http://www.foxnews.com/opinion/2012/01/19/truth-about-sopa/">post</a> on FoxNews.com.</p>
<p>As a content marketing and recommendation company with countless links between our network sites, we knew this issue could have direct and significant implications for any number of the thousands of publishers and marketers who use our tools. But more importantly, because of this, we also recognized an opportunity to use our technology platform to distribute relevant news articles about SOPA and educate content producers and readers what this bill actually means.</p>
<p>So, two Thursdays ago, we added articles discussing SOPA to our syndication network to help readers quickly find additional content, spread the news, and hopefully spur thoughts and productive discussion about the bill and surrounding issues. As always, the relevant links were presented as recommended content below articles and blog posts that already touched on similar topics.</p>
<p>We believe that regardless of the position one takes on SOPA or other important issues, the rapid distribution and flow of information through online networks is what drives the Internet’s success. At nRelate, we’re continuously thinking about our role in the marketplace of ideas and new ways to leverage our platform to help educate people on important issues—whether it’s breaking news, or helping to highlight a public service announcement or charitable cause.</p>
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		<title>Ethics and the Future of Brand Marketing</title>
		<link>http://nrelate.com/theblog/2012/01/19/ethics-and-the-future-of-brand-marketing/</link>
		<comments>http://nrelate.com/theblog/2012/01/19/ethics-and-the-future-of-brand-marketing/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 16:44:47 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://nrelate.com/theblog/?p=3236</guid>
		<description><![CDATA[Given my background (and for those of you who know me well), I often reflect on the role that ethics plays within our business of content marketing and the larger realm of marketing and advertising.  I think there are three sides to this (and lucky you, I plan on writing on each of them in [...]]]></description>
			<content:encoded><![CDATA[<p>Given my background (and for those of you who know me well), I often reflect on the role that ethics plays within our business of content marketing and the larger realm of marketing and advertising.  I think there are three sides to this (and lucky you, I plan on writing on each of them in the coming weeks).  nRelate and other content marketing companies face ethical issues – from who is allowed in a syndication network, to how customer information is used.  Today, though, I want to focus on another side, the content marketers.  Content marketers come in several forms and one we are seeing an overwhelming interest from lately at nRelate are brands.  Beyond just being able to reach customers with content, I want to focus on something that may have been lost under the radar and something that should be applauded &#8211; brands are beginning to view content marketing as a way to integrate an ethical component into stakeholder messaging (yes, really).</p>
<p>Traditionally, brand ethics fell under the umbrella of <a href="http://en.wikipedia.org/wiki/Corporate_social_responsibility">corporate social responsibility</a> (CSR).  For many companies, ethical boundaries in advertising were something to stretch, and organizations like the Federal Communications Commission (FCC) and <a href="http://www.iab.net/guidelines">Interactive Advertising Bureau</a> (IAB) to monitor.  Even as prominent brands like McDonald’s strive to improve their products and reputations, each new round of advertising would often be criticized as being false or misleading.  One need not go far to find evidence of this &#8211; a recent Financial Times <span style="text-decoration: underline;"><a href="http://www.ft.com/cms/s/0/5c627512-37b3-11e1-897b-00144feabdc0.html">article</a></span> illustrates this ongoing battle between corporate marketers and watchdog groups.</p>
<p>On the flipside, Coca-Cola, another consumer facing behemoth has embraced content marketing with its new marketing strategy, <a href="http://www.youtube.com/watch?v=LerdMmWjU_E">Content 2020</a>.  In a Content Marketing Institute <a href="http://blog.junta42.com/2012/01/coca-cola-content-marketing-20-20/">blog post</a>, Joe Pulizzi summarizes Coca-Cola’s new marketing objectives.  Coca-Cola’s primary goal is to move from creative excellence to content excellence and “create the world’s most compelling content.”  First and foremost, this content must tell a story, provoke conversation and “earn a disproportionate share of popular culture.”  Most intriguing however, is what I would argue an ethical mandate, that Coca Cola’s marketing content must <strong>“make a commitment to making the world a better place and to develop value and significance in people’s lives.”</strong></p>
<p>The idea of content with an ethical purpose breaks away from the traditional marketing and advertising practices of generating brand awareness through commercial repetition or generating revenue with links to “irresistible” tabloid articles.  Coca-Cola states that it “can no longer rely on being 30-Second-TV-Centric.”  Does this mean that companies will completely abandon traditional mass advertising?  Not likely.  In fact, right now brands including Coca-Cola are gearing up for the holy grail of advertising platforms—the Super Bowl.  USA Today <a href="http://www.usatoday.com/sports/football/nfl/story/2012-01-03/super-bowl-ad/52360232/1">reports</a> that NBC has sold out all commercial airtime for the game, and the average cost for a 30-second spot was $3.5 million.</p>
<p>That being said, I don’t believe ethics in brand marketing is mere lip service—especially online.  The smart brands (and companies) are looking at the long term value of ethical content.  As we all know, Internet advertising is still a young medium and it is continually evolving.  As content marketing becomes more prevalent, hopefully that will increase the role ethics plays into Internet marketing and advertising overall.  Brand initiatives like this make me happy we are working in content marketing and not in other forms of advertising.</p>
<p>To some extent, where we are now with the internet and with advertising in particular, often reminds me of Hobbes’s <em><a href="http://www.amazon.com/Leviathan-Penguin-Classics-Thomas-Hobbes/dp/0140431950">Leviathan</a></em>.  Just as in the physical world, we have learned the value of social contracts (explicit or implicit), in the new virtual world that is starting to take shape.  Specifically with brand marketing new “social contracts” will be formed between marketers, content marketing companies, and consumers.  Credit to Coca Cola and hope that they continue to push this initiative and stay true to their mandate.  Here at nRelate, we happy to be a part of that already and in our own way, and like Coca Cola, we are trying to make the world a better place and developing value and significance in people’s lives.</p>
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