nRelate and Harris Interactive teamed up to take a closer look at consumers’ online content discovery behavior. The results of the Behavior Shift: Getting Content in Front of Consumers announced today showed most Americans are gravitating toward an exploratory, contextual information discovery process. So where are they finding the online content? A vast majority of Americans (76%) are clicking on links to related stories they’re already reading. Next to search results, these related links (often located at the bottom of an article and leading to a similar one) are the preferred method of discovering information online.
Check out the full report to see findings around how much time consumers spend looking for content, what helps a consumer to click on related content and the types of content that best draws their attention.
– nRelate Team